kellogg’s family rewards

Each week, Kellogg’s consumers receive an email chock full of promotions, coupons and ads from various brands. As part of a small but highly effective team, I designed and organized modules upon modules of email content each week.

I streamlined the content in these lengthy emails; I sought after opportunities to match content and theme and move towards overall consistency. I designed with scrutiny to make sure all pieces were pixel-perfect. While I assisted on the regular weekly emails, my focus was put on the special promotional emails, such as the partnership between Kellogg’s and Toy Story 4 and an email promoting National Chocolate Chip Day (every May 15, you’re welcome!).